The Magician, The Magus, or The Juggler (I) is the first trump or Major Arcana card in most traditional Tarot decks. It is used in game playing as well as in divination. In divination it is considered by some to succeed The Fool card, often numbered 0.
When the Magician appears in a spread, it points to the talents, capabilities and resources at the querent's disposal. Depending on the card's placement in relation to other cards, the message is to tap into one's full potential rather than holding back, especially when there is a need to transform something. There are choices and directions to take. Guidance can arrive through one's own intuition or in the form of someone who brings about change or transformation.
The card can mean that a manipulator is floating around, usually if it's reversed. He may be a beneficent guide, but he does not necessarily have our best interests in mind. He may also represent the querent’s ego or self awareness. He can also represent the intoxication of power, both good and bad
In French, the Magician is called Le Bateleur, "the mountebank" or the "sleight of hand artist", a practitioner of stage magic. The Italian tradition calls him Il Bagatto or Il Bagatello, which has similar connotations to the French term according to old dictionaries. The Mantegna Tarocchi image that would seem to correspond with the Magician is labeled Artixano, the Artisan; he is the second lowest in the series, outranking only the Beggar. Visually the 18th-century woodcuts reflect earlier iconic representations, and can be compared to the free artistic renditions in the 15th-century hand-painted tarots made for the Visconti and Sforza families. In the painted cards attributed to Bonifacio Bembo, the Magician appears to be playing with cups and balls.
In esoteric decks, occultists, starting with Oswald Wirth, turned Le Bateleur from a mountebank into a magus. The curves of the magician's hat brim in the Marseilles image are similar to the esoteric deck's mathematical sign of infinity. Similarly, other symbols were added. The essentials are that the magician has set up a temporary table outdoors, to display items that represent the suits of the Minor Arcana: Cups, Coins, Swords (as knives). The fourth, the baton (Clubs) he holds in his hand. The baton later stands for a literal magician's "wand".
The illustration of the Tarot card "The Magician" from the Rider-Waite tarot deck was developed by A. E. Waite for the Hermetic Order of the Golden Dawn in 1910. Waite was a key figure in the development of modern Tarot interpretation, though not all interpretations follow his theology.
Some frequent keywords are:
- Action — Consciousness — Concentration — Personal power
- Practicality — Energy — Creativity — Movement
- Precision — Conviction — Manipulation — Self confidence
- Being objective — Focusing — Determination — Initiative

